Role(s) Filled: Sales Director - East

Timeline: 4 months

The Challenge

The president of Dornbracht’s US division was transitioning the company away from working with outside rep agencies and bringing sales talent in-house. As a German-based company, they needed to get strong footing in the US market, which required working with a partner who understood that market. Somewhat ironically, that’s when they brought our agency in. 

At the beginning of our partnership, we helped them hire the majority of their team, from Warehouse Managers to their Accounts Payable person. We kicked off this search about a year into sourcing salespeople for them. While they had plenty of know-how, those salespeople needed managers with solid market experience. Dornbracht’s US sales team leaned on our expert understanding to make the right choices.

The Strategy

As a luxury plumbing fixture company, they needed to find someone with two specific experience areas: someone who’d sold both top-of-the-line products and directly to the trades. Specifically, they had us focus on candidates selling into luxury residential and hospitality markets.  We’re talking about the crème de la crème of Five Diamond hotels and luxury custom homes, which requires a highly nuanced understanding and skillset.

Interestingly, they didn’t care what product the person sold. Just that the quality of what they sold and who bought it to aligned with Dornbracht’s standards. They also needed someone who could withstand the high pressure that accompanies those high standards. 

While we were running this search, one of Dornbracht’s competitors was dealing with internal uncertainty. They were bleeding talent left and right as even longtime employees found themselves unwilling to stay through the shifts happening in the company. Conveniently for us, they had one such employee right where we needed her: on the East Coast near a major market.

The Solution

The candidate they hired came from their competitor, frustrated that her current company wasn’t the same place as when she started. She wasn’t interested in the direction it was evolving. We already had her in our database, and we happened to call her when the timing was just right. She was very ready to make a move. 

She had years of experience with luxury multi-family and single family sales, also bringing more than enough years of managing and leading people. The one caveat we ran into was a non-compete, but it was nothing we couldn’t worth through.

The Outcome

After serving incredibly successfully in her role as Sales Director for a year, she was promoted to President & CEO of Dornbracht’s US branch. She continues finding success in the role, and we still act as a resource for Dornbracht US and Germany if they need support sourcing talent for their US team. 

 


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