We started working with Flokk a little bit by happenstance. They’re a Norway-based commercial interiors company that specializes in task chairs, and they’ve spent the last several years growing their US and Canadian presences substantially. Some has been organic growth, but a lot of their increased footprint comes from acquiring smaller task seating companies based in the US. 

Our team spent several years connecting with a smaller seating brand. When Flokk acquired them, we fell into conversation with them as a parent company, and it became clear early on that we could provide a huge benefit to their team. 

For this search, they wanted to hire a Director of Marketing to work several days per week out of their office southeast of Los Angeles. While this team member would technically be an employee of Flokk, they’d be responsible for managing the marketing for two of their US-based subsidiaries. But they had a few complicating, limiting factors that would add complexity to the search. 

The person who was previously in this role primarily focused on project management during their tenure. It worked for them, but when they decided to move on to another opportunity, the Flokk team saw the perfect opportunity to evolve the Director of Marketing role into its next iteration. They wanted to take this position and mold it into a “true marketing creative.” 

The Director of Marketing would report to the VP of Marketing but also closely collaborate with Flokk’s CCO. Simultaneously, like in many marketing roles, they needed someone who could “wear many hats.” Yes, they needed someone who could develop and manage the larger marketing strategy, but they needed the new hire to be able to execute on that marketing strategy, as well. Finding a blend of those two skillsets can be difficult, but that wasn’t the only limiting factor. 

If you haven’t spent time around Los Angeles, the traffic is notoriously horrible. For someone living as few as 15 minutes outside of LA, their commute could easily add up to an hour or longer each way. Because Flokk wanted their new hire to be in-office several days per week, we were geographically limited to what a reasonable person would be willing to commute. That was certainly the factor that pared our list of potential candidates down the most. 

After many conversations, we ultimately submitted three candidates to the client who checked every single one of their boxes and were interested in the role. 

The woman they hired for this role came from 10+ years working for a small office products manufacturer. She was exactly what they were hoping to find: someone who was deeply creative, but not at the expense of a strategic, analytical mindset. She had plenty of experience managing a team and working with outside vendors, and her experience in the furniture space was the cherry on top. 

She casually had her eye on the market, but wasn’t interested in making a lateral move, so this was the perfect next step in her career. 

This placement didn’t come without compromise, though. She was slightly higher than their initial budget for the role, but they were willing to increase that budget for the right candidate. They also negotiated how many in-office days she would have per week, and in the end everyone was happy. 

This was the type of placement that our recruiters get extra excited about. It was a highly collaborative process between the client, the candidate, and our team. Everyone was able to come together to have open and honest conversations about needs and expectations. It was a perfect example of a “compromise” that truly left everyone happy with the outcome, and transparency on all sides was a major factor in that. 

We continue to support Flokk as they build out their various teams across the US, and we’re grateful for the opportunity to continue partnering with them. 

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